UTTHAN

1. What is Utthan?

Utthan is an initiative aimed at engaging and connecting with the public in a meaningful way during election campaigns. It leverages modern communication tools to ensure that campaign messaging reaches a broad audience and resonates deeply with voters. By utilizing a multi-channel outreach strategy, Utthan enhances voter engagement, builds strong public connections, and drives campaign momentum. 

2. How do we do it?

• Social Media Management: Crafting and managing social media content to create a strong online presence and directly engage with voters.
• Voter Outreach via WhatsApp Messaging: Sending personalized messages and updates through WhatsApp to keep voters informed and involved.
• Voice Calling: Engaging voters through automated or live calls to share updates, event details, and address concerns.
• Influencer Marketing:Collaborating with local influencers and community leaders to boost campaign visibility and reach key voter groups.

3. 5 factors

• Engagement
• Personalization
• Reach
• Mobilization
• Resonance