1) What is Kautilya?
Kautilya stands for strategic positioning and outreach, designed to guide political campaigns towards electoral success. Kautilya focuses on meticulous planning, mapping key factors, and constructing powerful narratives. It’s a comprehensive approach to ensuring that campaigns not only reach their target audience but also resonate deeply with voters through informed strategy, timely actions, and compelling messaging.
2. How do we do it?
Campaign Planning: We develop a strategy that outlines objectives, defines voter segments, and identifies key challenges and opportunities, all based on data-driven insights tailored to the electoral landscape.
Narrative Planning: Every campaign needs a captivating story. We craft narratives that connect with voter emotions and values, ensuring a consistent, compelling, and impactful message.
Timeline Creation: Timing is critical in political campaigns. We create a precise timeline that coordinates outreach, media engagement, and on-ground mobilization, ensuring all activities align with key milestones and phases of the election cycle.
3. What are the 8 core factors of Kautilya?
Kautilya’s strategy revolves around eight essential factors that provide a 360-degree understanding of the political landscape, voter behavior, and campaign performance: